We are continuing to work on developing the new frontiers of design, one that is not limited to aesthetics and functionality, but also aims to create environments that contribute to health and improved quality of life.

The synaesthetic Design we realise goes precisely in this direction through the simultaneous stimulation of all five senses, enabling memorable wellness experiences.

After SYNESTESIA, we are planning new applications of multi-sensory Design in other sectors besides the restaurant industry, such as in hospitality, commercial, home, work and medical environments.

Lights, colours, sounds, flavours, scents and materials play a fundamental role in every environment: they modify bodily reactions, improve perceptions, evaluations and behaviour.

Through the dialogue between the various senses, we enable greater involvement and thus better knowledge of the environment, facilitating the satisfaction of essential needs, promoting accessibility, inclusion and health.

By placing end-users at the core of our design thinking, we are developing synaesthetic Design to create stimulating ‘healthy’ environments (environmental eustress), according to individual preferences (appraisal) and beyond merely technical and executive parameters.

We want to create places that are increasingly tailored to potential users, with the main objective of improving their perception of themselves and the world around them, with a consequent increase in well-being and quality of life. A theme, the latter, to which we are particularly attached, considering it the cornerstone of ‘conscious Design’.

In fact, the concept of Health Design has decisively initiated a third phase of architecture: after energy and comfort, health.

This is why we design living and working spaces that go beyond mere functional, technical, physiological aspects, embracing a more holistic vision of architecture.

We will continue to talk about this in our next post, in which we will tell you about some of our other innovative projects in the pipeline in the field of Health Design.

Elements such as cutting-edge architecture, refined and innovative design and technological infrastructure have become decisive, but not when taken in isolation, and this is what we believe is most relevant, but in their combination with other equally decisive factors: energy efficiency, eco-sustainability, and healthy living.

Today, success is in the hands of those who consider and implement this spectrum of components in their co-presence and synergy that reinforce and strengthen each element of the whole, creating structures of a unique quality in the world of the tourist accommodation industry, in Italy and abroad.

The various architectural proposals and solutions we offer in the field of hospitality are all characterized by the organic nature of this vision.
We are in fact deepening research and experimentation activities, continuing to invest our resources in this composite direction.

All this corresponds to the polyvalence of our mission: to realize an innovative and cutting-edge architecture concept in the technological field, and that at the same time designs and builds values, therefore that is human centered, at the service of the quality of life of the people who will inhabit those spaces co-created in symbiosis with the natural environment that surrounds them.

Let’s take stock of hospitality and the new trends of this sector. Increased customer awareness regarding sustainability, health and personal wellbeing is giving rise to the new focal points for hospitality businesses.

The undisputed trend of recent years, which is increasingly becoming a major factor in consumers choice and continues to be a factor of growth in all sectors, is the theme of personal wellness and health.

In addition to the pre-packaged standards of beauty and relaxation offered by Spa hotels, there is great growth in demand for health diagnostic technologies and tailor-made treatment plans.

There is a growing interest in preventive medicine and self-care in an integral sense, on the physical, psychological and spiritual level.

New travellers are seeking holiday resorts with such treatments to develop vitality, healing processes, stress management, emotional balance, mindfulness practice and sleep quality.

In the redevelopment and conversion of existing spaces, as well as in the conception of new state-of-the-art facilities, we started from this holistic conception of the very idea of travel and holidays, and from the new concepts of hospitality in relation to evolving lifestyles.

We do this with 100% eco-sustainable architectural design, both in terms of the materials and construction techniques used, and in terms of aesthetics and energy performance.

An architecture that respects and protects the environment, and which is at the same time “human centred”, functional to the well-being of those who live and use those spaces.

The future will be in fact healthy living, which is why we are also turning design into a therapeutic tool.

The architect today cannot limit himself to being the one who designs spaces and furnishings, but we believe he must be part of a team that cooperates to design people’s well-being.

We go beyond old patterns and pioneer humanism in architecture.

To do this we start from what for us represents the basis: the careful research and selection of materials, techniques and methods of processing and use to interpret their characteristics and bring out their peculiarities.

Every material has its own poetry.

We try to translate it into works of architecture and design to make spaces speak and put them at the service of those who inhabit them, making them harmonious, healthy, functional and refined at the same time. We play with imagination, creativity, inspiration and a sensitivity tested over years of work in the field, at the boundaries of experimentation, with an eye always turned to the future.

Virtual reality can have applications in countless fields, from marketing to entertainment, from vocational training to the production process.
The most natural and potentially prolific expressions of Metaverso, however, are in the creative fields par excellence, such as architecture, art and design. With Metaverso we can integrate and enhance the use of real environments. We can make and sell digital objects and artwork using so-called non-fungible tokens, Nfts, a key component of Web3. Nfts are the newest innovation in the virtual world. They represent certificates attesting to the authenticity, uniqueness, unchangeability and intellectual property of digital works, which are thus recognised and protected for the first time. From then on, they are usable by all and potentially sellable indefinitely. This production will make Metaverso more and more populated and richer, allowing users to broaden their experience of architectural spaces and aesthetic subjects, which
can then be transferred to the real world.

In an accelerated process of osmosis and cross-cultural metabolism, Metaverso will not only allow prototypes to be created, but also allow them to be immediately socially tested on a large scale, much more effectively than any traditional type of survey. We are convinced that sectors that today are in particular need of innovation and revitalisation, such as the retail and hospitality sectors, can be increasingly known,
enriched and enhanced precisely through virtual experiences.

How? The key to success lies in the interconnection between the real and virtual worlds, like a bridge that crosses and unites these two worlds. The metaverse for an entrepreneur can therefore represent a major growth opportunity for his or her business, in particular for:
1. Modify or integrate their business model. Imagine, for example, combining specific Nft of services with classic holiday packages, so as to make them more interesting, attractive and innovative.
2. Making one’s activity known nationally and internationally. So that even a small, remote location can benefit from a wide audience to whom it can show its riches. Also with Metaverso, visits to museums and art galleries, participation in cultural meetings and concerts, and much more could be made feasible, to the boundaries of the imaginable, making unpredictable discoveries and fascinating experiences. 

3. Implementing the services offered through the so-called gamification. To mention just one of the many feasible ideas in this field, tokens could be produced with multi-sensory experiences, funny and educative for both adults and children