Technology, finance, and global phenomena are issues that have a common thread in the concept of sustainability. Sustainability means a balance between ecological, economic, and social factors. Alongside beauty, functionality, and cost, today it is necessary to understand the overall sustainability of an action. An intervention is defined as sustainable when the proposed solution is the result of the balance between economic aspects, people’s needs, and environmental concerns. For decades over the last century, we have taken into account only the economic aspects of a project, ignoring how the cost in human and natural terms was dramatically increasing. This shortsightedness has led us to a rude awakening of natural disasters, and equally devastating phenomena of social degradation. In order to develop projects capable of creating value for the people and for the territory that hosts them, today we need to consider more than ever before the complexity of the factors at play, including the sustainability of the project. For this reason, our daily commitment as designers aims to understand the complexity of the situations that we face, in the attempt to implement a global approach that we could define as holistic.

For us, sustainability means ethical design with a low environmental impact. It means using natural or fully recyclable materials as much as possible, taking into account the entire life cycle of materials, from extraction to regeneration. Sustainability also means listening to people’s needs and trying to meet them as much as possible. It means choosing local artisans and generating work as an indirect result of a project. It means putting technology at the service of architecture and people. It means trying to value every aspect of the design process, without stopping at the first possible solution – the easy one that everyone thinks of.

Our surroundings can partly determine our behaviors and favor (or not) our emotions. Whether it is an urban space or the interior of a bar, little changes. By nature, man is a social being who needs to have continuous interactions with his fellow beings and with the outside world in general. Can architecture play a role in answering this human need? Can there be an active “dialogue” with the people who go through it? We could define what is happening today as “disruptive” compared to the past models of behavior and “social” relationship with the outside world: in fact, people are increasingly connected to the virtual world, and most of the time this happens via mobile devices. Regardless of whether we consider this “social evolution” good or bad, as architects what we want to observe and interpret is if architecture should play a role in this change – and if so, which one. Another crucial point is to understand the behavior of the new generations. In particular, we ask ourselves: do digital natives perceive the world from the same point of view as “analog” natives? Our research and development journey starts from these considerations, to reach practical solutions that can really improve the quality of life of people and the usability of space.Thus far, we have witnessed a “cold” use of technology (Internet of Things and Artificial Intelligence) in architecture. In this case, the term “cold” means poor, limited, like using sensors and software to ensure that the building has more functionalities than merely spatial ones. For us, technology constitutes an added value to the architectural project when it is one with it – that is when it is so completely integrated with it, that it merges into the architectural form. In this way, it can bring about a tangible and radical change in the living spaces for Man. We can maybe venture to say that technology – if used wittingly – can have a “soul” that humanizes it. After all, who hasn’t felt a little tenderness for R2-D2?!? Back to our starting question on why to integrate IoT and AI into spaces, our answer is: to increase the experience of people by increasing their interaction through multisensory stimulation; or if you like, to make architectural spaces more human-like. Technology is often associated with negative meanings, and robots are considered competitors for humankind, ready to supplant us and take control of the world. Obviously, there is some truth to it since machine-learning technologies can learn from their mistakes and self-correct. However, this is the pessimistic outlook, and one that by our very nature does not suit us: we believe that technology is the most advanced product of the human mind, designed in its own image and likeness to enhance the capabilities of our species. It is a sort of extension of the human being, to relieve him of the most repetitive tasks, and therefore with low added value. If we think about it, this is a great opportunity, and today we are only beginning to witness the early stages of a revolution that probably will radically change our lives in a short time. It is incredible to think how many changes have occurred in such a short time in the digital, biomedical, and transportation world, to name but a few. Architecture still seems not to have found its role in what will be the greatest revolution in human history. Our purpose is to allow this to happen, and our challenge is to facilitate this paradigm shift in the building and construction field. In fact, by integrating technology into architecture we can create intelligent spaces that can help the people who inhabit them – inclusive spaces where everyone can satisfy their requirements as needed. Our “bionic” architecture becomes an inclusive space where everyone, regardless of their physical condition, can live quality experiences. Let’s think about how a bionic arm connected to the human nervous system can change the life of people who have lost a limb, allowing them to restore all their neurological connections and to recover the sensation of touch.

It means knowing how to use the financial instruments available today in order to guarantee the customer the most appropriate solution also from an economic point of view. So let’s talk today about 110% incentives, ecobonus, sisma bonus and façade bonuses mainly. They are extremely useful tools that are radically changing the logic of the real estate market. However, it should be highlighted how complex the bureaucratic procedures for obtaining tax incentives are and full of pitfalls. To give a complete service to our customers we have therefore decided to specialize in this area as well, we collaborate with the most important EsCo companies through which we are able to manage all the phases of the intervention aimed at building renovation with the obtainment of the incentive tax more appropriate.

Even in the field of building renovations on the existing one, we therefore offer a different service, we develop the project concept, operating a real restyling of the property, taking care of every aspect, therefore, from energy to home automation, we take care of the management of the sale. of tax credits, we follow the construction site and accompany people until the end of the works. We believe that tax incentives are an interesting opportunity to rethink the existing, capable of carrying out a real regeneration of buildings and areas, both in the energy and urban fields and with important social implications. Without forgetting that a quality project is able to increase the value of properties (and areas), it is estimated at around 30% and therefore certainly represents an opportunity not to be missed for those who have existing buildings in their hands.